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The honest buyer's guide

Is Movemint right for you?

Movemint is a good fit for some teams and a bad fit for others. Here is how to tell in 60 seconds.

Start with the 60-second check. Three questions, an honest verdict, and your actual price. No sign-up, and it will tell you to walk away if that is the right answer.

Check if we fit your team

Everything below is the long version of that check. It is written to help you disqualify us quickly, because a walking challenge that the wrong workforce ignores is worse than no walking challenge at all. We have no customer logos to show you and we are not going to invent any, so the only thing we can offer up front is a straight answer about fit.

The short version

Who it is NOT for

Four cases where we would rather you did not buy. Each one has a full write-up if you want the reasoning instead of the verdict.

1. Mostly field, frontline, or shop-floor teams

A step challenge rewards getting more active during the workday. If your people are already on their feet for eight hours, the challenge mostly measures what they were doing anyway, top spots go to whoever has the most physical route, and everyone else stops opening the app. There is one carve-out: a desk-bound group inside an otherwise field-heavy company can still run a challenge of its own.

Read the full answer for deskless and field workforces

2. Teams with no engagement problem right now

Movemint earns its keep when someone is measured on engagement, wellbeing, or connection and is actively trying to move that number. If nothing is broken, a challenge is a nice-to-have that quietly becomes a line item nobody defends at renewal. The wider trap here is buying a wellness perk before you know which problem it is solving, which is how most perks end up reaching only the people who were already healthy.

Read what HR gets wrong about wellness perks

3. Very large enterprises that want a full wellness suite

We do one job: company-wide step challenges with the rewards handled for you. No health-risk assessments, no biometric screening, no mental-health content library, no benefits integration programme. If your requirements document has a dozen modules in it, a broad platform is genuinely the better answer and we will say so on a call. We also focus below 500 employees, where we can give a first challenge real hands-on attention.

See where we fit against broader platforms

4. Groups where fewer than about ten people would take part

The floor is participation, not headcount. A 12-person company where everyone joins works fine. A 40-person company where six people join does not, because a shared goal needs enough walkers to feel collective and a leaderboard with four names on it is just a ranking of your fittest colleague.

Read the honest floor for small teams

Who it is for

Best fit
Desk-bound and hybrid teams, roughly 20 to 499 people, with a real engagement goal
Everyone competes on steps, the app handles the daily motivation, and admins set an achievable company-wide goal with winners drawn at random from everyone who reaches it. That last part is the design decision that matters most: the prize does not go to the fittest person in the building, so the people who benefit most from moving more have a reason to keep going past week two. In an early rollout we saw employee activity increase up to 43% in the first month. That is a single data point, it is not drawn from a paying customer base, and it is not a guarantee, which is why we start you on a real challenge with your own team rather than a demo.
Run the 60-second check

The honest guides

Ten write-ups behind the verdict above. The first three are the fit calls by workforce type, the next five are what to know before you buy any challenge tool, and the last two show what a challenge actually looks like when it runs.

Fit by workforce type

Do Step Challenges Work for a Deskless or Field Workforce? An Honest Answer

The clearest case where we are usually the wrong tool, plus the one carve-out where a field-heavy company can still run a challenge.

Read the guide

Do Step Challenges Work for a Small Team? The Honest Floor

Where the real floor sits for a 10 to 30 person company, and how to run a challenge so a couple of quiet weeks does not sink it.

Read the guide

Remote and hybrid teams: walking as the low-effort culture win

Why a distributed team is the easiest fit we have, since everyone joins on their own schedule and time zones stop mattering.

Read the guide

Before you buy any challenge tool

What HR Gets Wrong About Employee Wellness Perks

The adoption gap: most wellness perks only reach people who were already healthy. Worth reading before you buy anything, including us.

Read the guide

Why leaderboards kill wellness challenges (and what to do instead)

Ranked leaderboards crown the already-fit and lose everyone else by week two. If a tool you are evaluating is leaderboard-first, this is the risk you are buying.

Read the guide

Everyone can win: the random-draw model explained

How a shared goal plus a random draw changes who bothers to take part, explained as a mechanic rather than a slogan.

Read the guide

The 6am dog-walker counts as much as the marathoner

What inclusive actually means inside a step challenge, stated as concrete rules instead of a values paragraph.

Read the guide

How to launch a company step challenge in one afternoon

The full scope of what running a challenge involves. If it looks like more work than you want to own, better to know that now.

Read the guide

What a challenge actually looks like

Walk across Canada as a company

A collective 7,800 km goal where every employee's steps pool into one distance instead of competing against each other.

Read the guide

Circle the globe as a company: one planet-sized walking challenge

The same shared-goal format at 40,075 km, for teams that want one long-running goal rather than a series of sprints.

Read the guide

Two more tools before you talk to us

Both work without a sign-up and neither of them puts you in front of a salesperson.

Cost calculator How to choose a step challenge app
This guide gives directional guidance, not a guarantee. Movemint is a flat rate per employee per month, billed monthly with no annual contract, and we set your first challenge up with you. The 43% figure above comes from a single early rollout and is not customer-attributed.

Frequently asked questions

How do I tell if Movemint is right for my team?

Three things decide it: whether most of your people are desk-bound or hybrid rather than on their feet all day, whether you have roughly 20 to 499 employees, and whether lifting engagement or activity is an actual priority right now. The 60-second check asks exactly those three and gives you a verdict plus a price.

Who is Movemint a bad fit for?

Mostly field or frontline teams, companies with no engagement problem right now, very large enterprises that want a full wellness suite, and groups where fewer than about ten people would realistically take part. Each of those has its own section above with a link to the reasoning.

What does it cost?

A flat $1.50 USD per employee per month, billed monthly, with no annual contract. The cost calculator gives you the monthly figure for your headcount.

Why publish the cases where you are the wrong tool?

Because a challenge nobody joins costs you more than the licence does. We would rather you find that out in sixty seconds than three weeks into a rollout, and we would rather spend our time on the teams a walking challenge genuinely helps.

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